We scythed through the internet to compile a list of some of the most Interesting facts about Gucci.
Gucci is one of the most recognizable and popular luxury brands in the world. It focuses on leather and fashion apparels and was founded in Tuscany, Italy in 1921 by Guccio Gucci. It was acquired by Kering in 1999.
In 2018, Gucci had revenue of €8.29 Billion and contributed around 34% of annual revenue for Kering.
Here are 20 interesting facts about Gucci:
INTERESTING FACTS ABOUT GUCCI:
Guccio Gucci was influenced by the elite guests and their luxurious luggage at the Savoy Hotel in London when he was working there.
2. Cotton canvas
During World War 2, due to a shortage of materials, Gucci manufactured handbags made of cotton canvas rather than leather.
3. Italian horsemen
Gucci’s first products were detachable leather bags for horse saddles, which were sold to Italian horsemen.
4. Westminster Abbey
Gucci became the first brand to host a fashion show at Westminster Abbey, London, in 2017.
5. The Bamboo bag
Facing a shortage of materials during World War 2, Gucci produced the Bamboo bag, with handles made of bamboo, turning it into an overnight sensation.
In 1966, Grace Kelly, the erstwhile Princess of Monaco, personally requested for a floral-print silk scarf from Gucci.
7. Back to Florence
Gucci staged its first runway show at Florence, Tuscany, its birthplace, in 1981.
8. Genius jeans
In 1998, ‘Genius jeans’ by Gucci became the most expensive pair of jeans in the world.
9. Reaching dizzy heights
Gucci was named the ‘European company of the Year’ for 1998.
Gucci has partnered with UNICEF since 2005.
11. Chime for Change
Gucci is a brand with a conscience, and through their ‘Chime for Change’ campaign stirred up global sentiment in favour of women empowerment.
12. Penchant for scandal
Gucci has continued to make the headlines due to their advertisements and promotions that have bordered on scandalous content, the most recent being in February 2019 while advertising a black turtleneck sweater.
13. Very Gucci
With its popularity on the rise, Gucci has been increasingly used as an adjective to describe things as fashionable and high quality. Lenny Kravitz described his bedroom as ‘very Gucci’.
14. UK, 2013
Gucci lost the right to its ‘GG’ trademark in UK in 2013.
15. Bad publicity
In 2014, there were reports that Gucci overworked its Chinese workers as much as 14 hours each day.
16. The museum
Gucci opened a 1715 square metre museum in Florence, Italy, which outlines their entire history since being founded.
17. Pop culture icons
Gucci has used many pop culture icons to design their clothing, like Bugs Bunny and Donald Duck.
18. Turbulent times
The 1990s was a period of turbulence for Gucci, as they suffered heavy losses and were looking at potential bankruptcy.
19. The Jackie bag
One of the most famous and sought-after products of Gucci, the Jackie bag was named in honour of the former US First Lady Jacqueline Kennedy.
Until 1933, Gucci items did not have an associative logo. In 1933, the Gucci logo was introduced by Aldo Gucci.
So these were some of the most interesting facts about Gucci, one of the biggest fashion brands in the world.
Gucci is now one of the most recognizable and valuable brands across the globe. It has attained cult status. With more than 540 stores all across the world, and endorsed by the most famous celebrities, there seems to be no end to its juggernaut just yet.
Which one of these interesting facts about Gucci did you already know? Comment below!
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